“Realign Your Expectations” campaignI’m lucky to do work for the marketing team MLC Consulting, which includes two of my favorite coworkers from my Seattle Times days. I created this concept and design for their client SureSmile, who needed a campaign encouraging dentists to switch clear aligner brands.
“Realign Your Expectations” campaign for SureSmile Clear AlignersThe goal was a fresh and impactful print and digital campaign that elevated SureSmile’s “75% no refinements” claim to help drive increased brand awareness, buy rates and loyalty.